(Statista) (DataReportal) There are 65 million internet users in the UK, the majority of whom have a social media profile.More specifically, 2020 social media use statistics show there are 45 million active users of social networks, accounting for 66% of the UK's entire population. All reports and blog posts related to . Social Media Use in 2021 April 7, 2021 Partisan differences in social media use show up for some platforms, but not Facebook April 7, 2021 10 facts about Americans and Facebook June 1, 2021 7 facts about Americans and Instagram October 7, 2021. Social media usage statistics by age for the UK show that most people using Instagram (30.9%) are between 25 and 34 years old, while those over 65 were least likely to use the platform. About us, LinkedIn 7. Social Media Users in the US by Age and Gender in 2021 in the period of one month. Here's what we found. I've covered just three of the top social media trends in the UK for 2021, and highlighted a few brands that are already doing this well, but of course you can see examples of all these trends in action across many UK brands. In a pattern consistent with past Center studies on social media use, there are some stark age differences. The 2016 bulletin, published on 4th August 2016, reported that 23% of adults in Great Britain aged 65 and over, had used the internet for social networking, in the 3 months prior to being. Social Media Usage by Age: Ubiquitous Among Youngest Adults, Notable Among Older Adults Age is strongly correlated with social media usage: Those ages 18 to 29 have always been the most likely users of social media by a considerable margin. Want to know exactly how and why your consumers are using social media? We surveyed 500 UK adults on their social media usage to help our clients hone their media planning. Linear TV consumption is over 4 hours a day per person. Less then 2-hours a day might not seem that much if you work in social media, but consider that this figure represents all age groups and locations. Increases in use of social networking was seen for age groups over 45 . Interestingly, only 13% of UK internet users use social media for work purposes. Ofcom asked people about their weekly use of the internet in 12 categories including: communication, browsing, social media entertainment and transactions. Social media is an integral part of most teenagers' lives Despite most platforms setting their minimum user age at 13, by the age of 11 the majority (59%) of UK children use social media. This is 400 million more than YouTube, whose 2 billion active users means it ranks in second spot. . Figures show that use by the UK's "eligible audience", users over the age of 13, is 79%. reasons for using social media in England. It's demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users. For a long time, Facebook was the king of social media success, but times are changing. In > 40 year age group, 85.3% of participants and 68.2% of participants in < 40 year age group have been involved in social media for more than a year. The state of social media in 2021: demographics. Social media statistics by FinancesOnline show that Millennials unsurprisingly are the most digitally connected, with 90.4% of the Millennial population in the US being active social media users, followed by 77.5% of Gen X-ers, and 48.2% of Baby Boomers. The best place to start is with the latest insights on what different generations are doing. Nine out of ten teens age 13-17 use social media platforms, and most (71%) use more than one . According to social media usage statistics by age, 87% of US millennials use Facebook at least once a week. The Sprout Social Index reported that 50% of consumers increased their social media usage in the last six months. As seen above internet use reduces with age. Use of the internet and social media and how long we use it for. The UK Social Media Statistics for 2021 Social media usage in the UK has stayed relatively consistent over the last 12 months. As is to be expected, the vast majority of UK social media users are between the ages of 18-34 - with this age bracket accounting for more than 80% of total users. Read the other blog articles on: social media usage statistics around the world; social media usage statistics by age: marketing to adults aged 50+ These data include the number of people who have used the internet, those who use the internet frequently and those who have never used the internet. There are 45 million active social media users in the UK. Distribution of Facebook Users Worldwide January 2017, Statistica 6. To break it down, 84 percent of US adults aged from 18 to 29 are active social media users (Pew Research Center, 2021). Individuals aged from 18 to 24 years old made up over a third of respondents saying they always used social media sites while watching TV, whereas five percent stated they never did. YouTube is highly popular among middle- and high-school-aged youth; 85% of teens age 13-17 use the video-sharing platform . 87% of adults had used social networking websites or applications in the past 12 months, an increase from 84% in 2018/19. The average UK based user now spends 1 hour 50 minutes every day scrolling through social media sites. Perhaps more interestingly, 41% of Facebook users are 65+. Now let's take a closer look at the social media statistics for Facebook, specifically. A survey found that 97% of teenagers between the ages of 13 and 17 have at least one account. Plus, for each network, we've also highlighted key strategic takeaways to guide your marketing strategy moving forward. Interestingly, this number is slightly down from November 2019, when a reported 45.17 million people used it. Nowadays, baby boomers and Gen Xers report using Facebook more frequently because younger generations prefer more image-based content (such as . Another 80% of people aged 30-49 and 64% of people aged 50-64 are on social media. Gender distribution on social media in the United Kingdom (2019). Key Statistics: 4.48 billion people use social media worldwide, according to platform reports on the current number of active users; 56.8% of the world's population is active on social media when looking at eligible audiences aged 13+ years, rising to 82% in North America; Out of 7.87 billion people in the world, 56.8% of the population use social networks, regardless of age or internet access Social network profile ownership in the United Kingdom (UK) 2015-2020, by age group. Roughly 44.86 million residents of the UK used Facebook as of December 2019. However, the median age of starting to use social media was 14-years-old. 2021 LinkedIn demographics data: Monthly active users. Top social network demographics 2017, Social Media Today 3. Adults' media use and attitudes report 2019. The next largest user base is made up of male users in the 18-24 years age bracket. Social Media Reach in the UK. Home internet and social media usage Use of the internet and social media and how long we use it for. Social networking sites offer another popular vehicle for communication. Age. As more . About 51% of the world's population has a social media account. TikTok is the social network of choice for Gen Z adults. Broken down by age, there is significant generational variation: 86% use Facebook, 67% of them use Instagram, 34% of them use Pinterest, 38% of them use Twitter, 25% use LinkedIn 62% use SnapChat, when it comes to Reddit; 45% use it and 27% use TikTok. UK's internet use surges to record levels. After a marked increase of roughly 7 million users between 2016 and 2017, social media uptake in the United Kingdom has slowed . As more social media reports are released throughout the year, we . As we look ahead to 2022, let's dive into how social media usage has changed since the previous years . These numbers are based on the latest research and social media statistics available at the time of writing. As of August 2021, Telegram was more popular among 45 to 54 years old Russians who spent on average 13 minutes per day on that social media . Children active on social media in the United Kingdom (UK) 2009-2020, by age Social media usage among children in the United Kingdom (UK) 2020 UK children daily time on select social media apps 2020 In India, the number of social media users have been growing in 2021 at a steady rate of 448 million due to deep penetration of internet connectivity among people. When asked about their social media use more broadly - rather than their use of specific platforms - 72% of Americans say they ever use social media sites. Instagram by the numbers, Omnicore 9. •Just over half of 5-15s used social media sites or apps, rising to 87% of 12-15s. 1. The Top 20 Valuable Facebook Statistics May 2017, Zephoria 5. Source: Talkwalker Quick Search Perhaps the most revealing finding is the extent of popularity of Instagram. Today, in 2021, some 3.8 billion people use social media, which is more than half the world's population. Despite the rate of social media growth slowing down, social media use is still growing. It provides evidence on media use, attitudes and understanding among UK adults aged 16 and over. Every day, the number of social media users increases. Find out more. According to Hertlein's multitheoretical model [], the ecological influences related to social media features (e.g., accessibility, acceptability, accommodation), the changes social media use brings with reference to family structure (e.g., redefinition of rules, roles, and boundaries), and the ones related to family . Some 84% of adults ages 18 to 29 say they ever use any social media sites . But nine in 10 online adults have concerns around video-sharing sites and apps. In 2018, 59% (40.2 million) of the UK's population used social media; Most popular social networks. Social media usage in the United Kingdom (UK) - statistics & facts. Figures show that use by the UK's "eligible audience", users over the age of 13, is 79%. There are now 45 million social media users, or 66% of the UK population using the platforms. * In the UK . Facebook is enormously popular with Koreans under 24 years-old. There are 53 million active social media users in the UK, which is 77.9% of the UK population. Social Media Northern Ireland 2019 - Network Use Summary. Among those who use social media, the most common use was to find out what is happening in the local area, which 41.0 per cent of adults did, followed by the sharing of content and views on content, which 29.0 per cent did. Notably, 44% of 8-11 year olds use social media apps/sites, swiftly increasing to 87% of 12-15 year olds. Furthermore, older age groups tend to use it for a more limited range of activities. This graph shows the stats of social media worldwide based on over 10 billion monthly page views. Both sample's age distribution and social media usage are in line with the global population age distribution, initially documented in US Census Bureau and in Martin, Hamilton, Osterman, Driscoll, and Births for US, and supported worldwide by Ferrer and world social media users per age group [31, 32]. LinkedIn has 260 million monthly active users; Age. #16 Women are more likely to use Instagram than men (Statista) Male users between 25 and 34 years of age constitute the largest proportion (19%) of Facebook users. Social media usage statistics by age: what platforms do older adults use? Follow these links for more in-depth analysis of the impact of social media on American life. By the age of 15, 95% of children use it. The 1 hour and 50 minutes average time frame of people using social media in the UK per day in 2019 is lower than in 2018, where it was 1 hour and 54 minutes on average. Adults spending record 4 hours a day online on average, as coronavirus changes communications. In 2020, 67% of social media users of age group 18-24 use social media as a source of news. The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. Other than LinkedIn, people aged 18-29 are the biggest users of every other social media. Download now. Whether you want to reach a local audience or a worldwide one, the site delivers flexibility, targeting and opportunity. Dig deeper into all the top social media trends in the UK.